Strategy
Clarifying the problem, the goal and the right product direction together.
LubaWorks is an independent product studio founded by Edip Yılmaz in Istanbul. We design, build and launch mobile apps and AI products.
I’m Edip Yılmaz. I founded LubaWorks on the belief that strategy, design and software are not separate deliverables, but parts of the same product decision.
I consider more than how a project looks: what it says, how it works and how it will evolve after release. That continuity helps an idea become a real product without losing its meaning along the way.
Clarifying the problem, the goal and the right product direction together.
Designing interfaces people can understand and use with ease.
Turning the design into a reliable and sustainable working product.
Taking the product to the store or web and continuing to improve it.
Dreamletter, our dream journal, and Wispen, our personalized bedtime story app, are live on Google Play. Pekio, an AI assistant for documents, spreadsheets and email, is in development.